Project Overview - Hawks.
Hawks is a comprehensive online travel agency that strives to make travel easier and more affordable for its customers. Whether you're searching for low-cost flight tickets, need to modify your itinerary, or want to check-in online, Hawks has got you covered.
UX Case Study - Hawks.
Interface: Responsive Website( Tablets and Laptops)
Duration: 14 Days
Screens: 6+
Designers: 1
Tools Used: Figma
About Project:
Hawks. creates a simple and intuitive search feature that allows users to easily find and compare flight options based on their preferred travel dates, destinations, and other relevant factors such as airline, price, and departure time.
Streamlines the booking process by providing clear and concise instructions for selecting and purchasing flight tickets. Ensures that users can easily select their preferred seat and any additional services such as baggage allowance or in-flight meal.
Provides excellent customer service by offering multiple communication channels such as email, phone, and live chat support. Respond promptly to customer inquiries and provide helpful information to resolve any issues or concerns.
Provides users with useful information about their destination such as local weather, currency exchange rates, and popular attractions. You may also want to include information about travel requirements such as visa requirements or health and safety guidelines.
Start
Design Process
Using the Double Diamond design process in this project here's my design process and how I went about it
• Discover
In the Discover phase I conducted series of user research, including interviews, observations, and surveys to gain insight into user needs, pain points, and motivations. This stage involves empathy mainly and it helped me understand the problem space and identify opportunities for the design
• Define
In the Define phase, focused on synthesizing the research gathered in the Discover phase to create a clear and concise problem statement. I defined the problem in this stage, mapped out the user personas, user journeys, and identifying the opportunities for design.
• Develop
In the Develop phase I concentrated on generating a wide range of ideas and concepts that have the potential to solve the problem identified in the Define phase. I also brainstormed and explored different ideas to create prototypes. created a variety of design solutions, including sketches, wireframes, and prototypes. These were then tested and refined based on user feedback.
• Deliver: In the Deliver phase, I focused on testing and refining the ideas and prototypes developed in the previous stages. This stage involves user testing, iteration, and refining the solution to create a final product that solves my original problem statement.
You might want to know why opted for this design process instead of the regular Design Thinking process. I went for the Double Diamond process because it is iterative, which means can go back and forth between the phases until the design is refined and meets the user's needs. It helps reduce the risk of creating a design that is not suitable for the users and ensures that the final design is well thought out and meets the user's
needs.
Survey
User Research
Trying to get the users point of view, frustrations and struggle, and understand them
Main Findings
Users may be hesitant to try out new unique features of the app due to perceived inconvenience or lack of time.
Users may be more likely to engage in sustainable features if they feel a sense of community and support.
Users value simple and actionable steeps that they can easily integrate into their flight routines.
Users are willing to track their progress and receive feedback on this sustainable features.
In Percentages
• 85% of interviewees reported that they struggle with finding eco-friendly communities in their area.
• 70% of interviewees expressed interest in participating in challenges or competitions related to discount codes.
• 60% of interviewees indicated that they would like to see more educational resources on flight safety.
• 45% of interviewees reported that they would be willing to pay for premium features of the website if there's ever any.
• 20% of interviewees expressed concerns about the data privacy and security of the website.
Shots of the Site's Features
